- Concept Development
- Character Designs
- Modeling characters and sets
- Visual Effects
- Compositing & Grading
- Sound Design & Effects
The Industrial Design company, which developed this new iPhone case, asked us to produce an animation for their client’s (Colorant) new iPhone case to similarly match that of their competitor OTTO, wherein their moving case was crunched, covered in dust and even dunked completely under water. But we were then informed that the new Colorant case could not be shown going underwater as it was only splash-proof.
We suggested that rather than match the competition ad, especially when we would need to eliminate one of the most dramatic virtues of being waterproof, we should instead build a small, fun and dramatic story which inferred that the case was highly impact resistant, and even depict in a dramatic way that it was splash-proof, while almost making it look waterproof. We would of course clearly state on screen that it was SPLASH-PROOF.
Then finally we should attach some emotional quotient to the piece and we suggested that should be by adding humor. What you see here was the end result.