The client, who had previously only used live action instructional videos of their device use, asked us to create something which had more emotion than the clinical presentations they had been using. We created this concept to both illustrate the use of their rescue device, showing it’s different uses in a car crash situation, while adding in emotion with the Father/ Daughter story. This spot current has over 838,000 vies on YouTube.
The Industrial Design company, which developed this new iPhone case, asked us to produce an animation for their client’s (Colorant) new iPhone case to similarly match that of their competitor OTTO, wherein their moving case was crunched, covered in dust and even dunked completely under water. But we were then informed that the new Colorant case could not be shown going underwater as it was only splash-proof.
We suggested that rather than match the competition ad, especially when we would need to eliminate one of the most dramatic virtues of being waterproof, we should instead build a small, fun and dramatic story which inferred that the case was highly impact resistant, and even depict in a dramatic way that it was splash-proof, while almost making it look waterproof. We would of course clearly state on screen that it was SPLASH-PROOF.
Then finally we should attach some emotional quotient to the piece and we suggested that should be by adding humor. What you see here was the end result.
We created ads for a Ford Dealerships campaign using a Fordman character we built. This particular advert was created to look as if we are scanning across the front page of a printed comic. We also delivered versions of the character for Cinco de Mayo, July 4th, and even a basketball scoreboard. (See below)
To run at the end of ads.
To run at halftime on the scoreboard
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